WHAT YOU SEND
FORGED ABROADYou send a phone clip.
You get a post back.
I write and edit content for fitness coaches. Everything below started as a photo or a video taken on a phone in an ordinary gym — no studio, no photographer, no kit you haven't already got.
A finished post, start to finish
Fifteen seconds. One machine, one phone, four coaching points and an end card.
Two photos, four weeks apart
WHAT YOU GET BACK
A client progress post. Both photos taken on a phone in a changing room.
One clip from a session you were doing anyway
WHAT YOU SEND
WHAT YOU GET BACK
Phone propped against a rack, left running. No setup, no retakes.
A photo you'd probably have deleted
WHAT YOU SEND
WHAT YOU GET BACK
Bad changing room lighting, phone on a bench. Same photo.
What it costs
Start with one if you want to see it before committing to anything.
One post
£40
- One finished reel or feed post
- Hook written first, then the edit
- Caption written for the platform you're posting to
- Two rounds of changes
A trial run, priced so it isn't a decision.
Buy one post — £40Four posts
£150
- Four finished posts from your footage
- A week's worth, planned so they don't repeat
- Captions and hashtags for each
- A filming list so you know what to shoot next
Enough posts to actually see what lands.
Buy four posts — £150Monthly
£250 / month
- Three posts a week, fully edited
- Content planned a month ahead
- Captions, hooks and CTAs written
- Cancel whenever, no tie-in
For coaches who want it off their plate completely.
Start monthly — £250/month
If you wouldn't post it, don't pay for it.
That applies to the first one, every time. I'd rather lose forty quid than have my work sat in someone's camera roll.
Starting from scratch?
For coaches going online with no brand, no page and nothing to sell yet. Everything you've seen here, built for your business.
The Launch Kit
£1,500 one-off
- A logo, colours and a template system for your posts
- A sales page for your coaching, on your own link
- A free guide to collect leads while you sleep
- A paid programme, with a tracker that works out your clients' weights
- Thirty launch posts from your footage
Delivered within three weeks. You walk away with a business that looks launched.
Founding price: £500 (normally £1,500) — first two coaches only.
In return, I ask for an honest testimonial and permission to show the work. Message me the word LAUNCH on Instagram, or secure your place now.
Secure a founding place — £500After you book, I'll message you within 24 hours to plan your launch.
How it works
- You send the footageWhatsApp, Drive, wherever. Phone clips are fine — that's what everything above is.
- I write the hook firstBefore anything gets cut. The hook decides whether a post travels; the edit only protects it.
- You get finished filesReady to post, sized for each platform, captions written. Usually within 48 hours.
- You post itThat bit stays yours. I don't need access to your account.
Where I'm at
Rather tell you this than pretend I've run an agency for ten years.
- I run a fitness account with my dad and post to it every single day
- Over 170,000 views across five platforms since the end of June
- One post did 23,000 views when the account had nine followers
- Everything above was made for that account, not for a client
- I'm building the client side now, which is why the price is what it is
My dad is 61 and had never trained before June. That's who the account follows.
Send me one clip you were going to post anyway. I'll tell you what I'd do with it, no charge.
Message me on Instagram
Not ready to spend anything?
Message me the word WEEK on Instagram and I'll send you my free guide — a full week of content for coaches, planned out, filmed in one session, no talking to camera. Use it yourself, no strings.